Ask me: I'm a Design Lecturer...

As I get lots and lots of questions about help with design, projects, and general design advice- instead of having to sift through my jamesydesign blog, I though it beneficial to have a blog that you can ask questions to and see what problems others are having and ask for any advice you may need!
So, how do you design a decent logo?   Here are a few tips that will hopefully give you a heads up on some good (and maybe obvious) points to consider when starting out designing a logo. I’ve seen this before… You should design a logo to suit the needs of the project or client. Don’t fall back onto a logo you’ve designed before - the logo and branding of a company go hand in hand, your responsibility as a designer is to create something memorable and unique for your client! What is it…? Every logo should convey a message to the viewer.  If potential consumers know or understand nothing about your client after looking at the logo, you have failed as a good designer (sorry). WHY IS MY LOGO ALL PIXELLATED?!  Your logo needs to be scalable so put down Photoshop, use the right tools for the job - Illustrator is pretty much the program you need to be using - never use Flash to design a logo (or Microsoft Word….) I have a gold membership on Stockphoto… Steer clear from anything expected. Remember, your logo should be memorable for the customer.  By adding cliché, clip-art  images, your logo will look unprofessional and be quickly thrown on the rubbish tip. What is it? Some designers complicate their logos by adding lots of detail, too many words, taglines, colours etc.  Keep it simple. You’ll be more memorable - think Nike. I found the filters on Photoshop - I couldn’t decide which to use…so I used all of them! For the most part, you should avoid excessive bevels, shadows, textures, filters. This will allow your logo to be used across many mediums - not to mention won’t be rubbish. Typography Issues. There are a number of common mistakes that are frequently made when designing a logo. Consider some below: The Spacing. Fonts are built a certain way for a reason. Excessive spacing between letters or very narrow spacing can really affect the readers interpretation of words (or cause confusion) Predictable Fonts. Helvetica is a brilliant font - but don’t use it for everything. Research new fonts, design your own! Just try to use something that isn’t predictable or the default. Crazy Fonts. Don’t use fonts like Party Let or Papyrus or Jokerman to create your logo. Try using simple, professional, legible fonts. Don’t use Comic Sans. Period. Ultra-thin fonts. Many extremely lightweight fonts may look nice on the computer screen but they may be difficult to use when trying to print on paper, screen on fabric, or embroider. Lightwieght fonts are also hard to read from far distances. Too many fonts. Try to stick to one font-style (maximum of two) in your logo design. This rule is especially true when you are doing JUST the logo design and not any of the other design work. What do you think? Excessive input from your client, his Mom, the secretary, your dad, your postman, the guy who sweeps the road outside your house and anyone else who will give you the time of day is well, excessive. Keep the design pure and clean by only involving those who absolutely need to be involved in the design process. Unable to be used in grayscale. One important thing to remember about logos is that they frequently will be used in strictly grayscale circumstances. (Faxes, copies, one-color prints) Make your logo as powerful in both color and black & white. Non-scalable. This is one of the most common tips around for creating logos.  Make sure your client can scale their logo. Most logos  should be usable in anything from a giant billboard to a tiny web icon. Not made for all mediums. People often design logos without taking into consideration their future use. Be sure to deign your logos with the intent that they can be used on the internet, in print, on a street sign, embroidered on a backpack, and screen printed on a t-shirt. Look at MY design. Don’t design a logo with the goal in mind that it will make your portfolio look great.  The first, and most important, goal of any logo design should be to help your client reach their target audience more effectively. Too abstract. While an abstract logo can be very professional-looking for a company, what does it really say to the customer? “We weren’t really sure how to visually represent what we do or how you will benefit from our services, so here’s a square with a swoosh”. Copy Cat Logo. BE ORIGINAL. Bad combination of colors.  Try to match the colors to your target audience, think about using complementary colours - neon green and red is never going to be a good look - be sensitive to the clients wishes, but design with consideration. Sketch it out first. Don’t just jump on a Mac - research and sketch out some ideas first - not many good logos are born out of an instant jump on the Mac session!! I hope this helps you all out a little bit! And remember if you need any other advice please just drop me a message here at DesignLecturer!

So, how do you design a decent logo?  

Here are a few tips that will hopefully give you a heads up on some good (and maybe obvious) points to consider when starting out designing a logo.

I hope this helps you all out a little bit! And remember if you need any other advice please just drop me a message here at DesignLecturer!

Ask me: I'm a Design Lecturer...: Portfolios: 9 ways to make your portfolio suck...
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designlecturer:

We all think we have the perfect portfolio. It is because we’re designers, we can do no wrong (sarcasm). But yet, we keep getting over looked for jobs and perhaps falling at the last crucial interview stage - this is a handy little list of ways to make your portfolio suck, if you can tick any of…

An old post about how to make your portfolio suck!

Jumping on the Brand Wagon!So, every potential designer gets to that dreaded point where we have to take on that difficult client. You know the one I mean, bad tempered, foul mouthed, indecisive, the worlds biggest critic, never happy….. Yes, that shitty client called yourself! You could have a client list of all the most indecisive people in the world, and yet still we are our own worst enemy when it comes to branding ourselves. Most designers need an identity when dealing with freelance work, or even to utilise in your portfolio or website. It gives you a more professional look and a good brand can tell creative agencies or PR agency just how well they can sell your services to clients. I went for years without facing up to the fact that I needed a brand. I eventually needed one quickly for some potential freelance work, and I just went bowling in and came out six hours later with about half a dozen A3 sheets of scribbles and ideas and going WHY DID I START THIS?! Eventually at the end of it all, it was my playing around with type rather than fiddling about with some sort of icon or monogram which I was trying to do. I over thought the situation, and forgot what I hold dearest in design, typography and simplicity. (Although one can argue that i’m quite a simple person anyway so it represents me incredibly well!) So this all begs the question - what do I need to consider when i’m jumping on the ‘brand’ wagon? Design for yourself. You aren’t designing for another designer necessarily, but it is your brand, you want to show off every bell and whistle of design you know - but don’t! Instead approach the project as if it were for any other client, sit down list down what represents your design style and what you stand for as a designer. Clean simple branding rather than avant-garde design will not offend other designers, and won’t alienate other companies that may want to work with you! Listen to other people. Collaborate with other friends that are both designers and non-designers, talk them through your ideas and concepts - tell them to be honest. Friends love this because they never get the opportunity to say something you do is shit, and other designers will give you straight honest critique, but will probably help you with constructive criticism. You want people to understand your brand, and that it connects to you. Listen to other people part 2: Listen Harder. Being your own branding you tend to end up working too close to it and you clutch it to your bosom never wanting to hear it doesn’t look right. You basically lose all objectivity! Talk to your lecturers, other professionals you have encountered, or other designers on your course - they will bring you back to reality and talk to you objectively about the design and how it may be improved. Putting off designing your brand in the good times. You have left uni and you have freelance work coming out of your ears? (Hey look, it’s that pig flying past again..) Even if everything is going amazingly well, maybe you work in a studio, it is still important for you to develop your own brand image. You never know when it is useful, even if it is just for your blog or your portfolio initially, there will be a need for it when you expect it least. Not developing your brand when you’re twiddling your thumbs. You aren’t getting any design work? Well perhaps this is the ideal time to show off your skills and design your brand! This can kick-start your creative process and sometimes it is the fact you don’t have that professional image is the reason why your calendar is so sparse of deadlines. Remember you most of the time have to spend money to make money. A new brand identity, some new business cards and a quick small website can do wonders for a designers self-esteem and gives you pride in your own work! Just Do It. A simple phrase we all know and associate with Nike, wherever we see or hear it. Now i’m not saying you need to have a catchy tagline (rather much the opposite!!) but you do need to have a consistency. Like any brand consistency is the key for it to work. Make sure you are using your brand in the same manner each time; size, colours, typefaces, layout, visual identity are all consistent! This gives you a much more professional look. But it doesn’t stop there; - answer emails - make sure you start to put a consistent footer with your details under your name, not a kiss, (it never goes down well with people in the upper echelons of the BBC take it from me…) Make phone calls, talk in a professional manner, leave your business cards with everyone - sometimes it is the person you least expect to get in touch about work imaginable! It is the hardest project for any designer or illustrator to design their own brand identity, but it really is an essential element for any successful designer. It isn’t an ego trip, it isn’t something that makes you an instant celebrity, but rather a method that you can present your professional self to other professionals. Don’t rush it, and garner as many opinions as your fragile designer ego can take, it is better to hear something is right or wrong before you go and have it splashed across business cards or the web, and hopefully your brand will give you pride and propulsion to expand your clientele.Then what?Ok, There are two essential things to have as a new designer looking for work: An online portfolio A physical portfolio Many designers are using Behance.net these days, and it is a really good way to show off their work. I would really reccommend setting up your Behance account with some of your work on - it gets a whole load of traffic, and you never know when a firm may come accross your work. However, there are thousands upon thousands of designers on there and it can be better to showcase your work by having your own unique website.If you aren’t good with web development tools, don’t go for something too flashy and all singing and dancing - most designers can get to grips with basic HTML (and if you don’t i’m sure you will have at least one friend who maybe able to help!) just let your work stand out and be the highlight! Just look at my website, i’m no web wizard, but it’s easy to navigate, shows off what I do well, and has a sprinkling of interesting elements.My first website I was dead proud of, but I heard from a second hand source a potential client had said “it looks nice, but it isn’t that interesting..” this made me re-think my website into what it is today - a simple bit of javascripting really made the design more interesting and other non-designers seem to appreciate little things like this; I mean, I’m not trying to impress other designers, i’m trying to entice potential freelance clients - as soon as you remember this designing becomes a lot easier! Other designers might like to show off how wonderful they are with beautiful Flash based websites, but if your client has to download the latest Flash player to view it, or is technically savvy and owns an iphone or an ipad (or even both!) they are going to be able to look at your site either! Remember you are designing for yourself first, then others.One thing these days some designers completely forget about is having a physical portfolio. The majority of the time having an online portfolio will be sufficient, but having a physical one to does no harm - and a lot of interviews for creative positions will expect you to bring along a physical portfolio.When making a physical portfolio, make sure it is a good format, diverse content and presented well. If you can see that an image is pixellated then chances are a creative director will too! Spend a little time and money to put together a clean and easy to understand portfolio - and remember, you are probably going to be judged on your weakest piece!Self promotion is key to your eventual success!You are a creative person, you have spent a lot of time widening your experience and design style, and most likely in the last year of your degree you will spend a bit of time looking at self promotion.Creating yourself a brand or an identity (like my Jamesydesign brand) it will enable you to guide your self promotion effectively. What you do for self promotion is really upto your creative avenue - if you are a typographer, utilising this skill in either your portfolio or promotional material you can send a creative firm will really help you stand out. Like all designers, creative firms really like nice things they can keep! I have stacks of packaging, postcards, zines, cut-out and keeps, toys, 3D glasses the list goes on - we are all creative magpies looking for the next shiny thing to catch our eye - in this case use it to your advantage and get yourself noticed!Use social media to your advantage!We all know the tales of how Facebook has ruined people’s careers with one set of drunken photos being added, and many people are scared to utilised social media sometimes when promoting themselves. I see social media as THE outstanding method to get positive attention, to both yourself and your work.Twitter is one of the most fantastic social platforms a designer can have. Things can go viral fast, you can direct your tweets towards people, you can follow design firms and designers you both admire and have aspirations to work with. Mention them in tweets, but DO NOT twitter stalk them, ever. Directing one or two tweets here and there is great, but if you constantly direct tweets to them you run the risk of seeming really desperate. Tweet fellow student designers and build up a network of people, the last three major freelance projects I have undertaken have came from the result of people following my twitter account and seeing my work through that. (just remember if you are using twitter in this way, try to remember not to post things derogatory about companies etc - it’s a world of pain and can see you frozen out of a community quickly!)Making friends with design companiesBe proactive; find local companies that you think you would like to work with and that you think you can offer something positive to. If it is a larger company, it is probably best to phone them up first, and most likely you will speak to either a junior designer, or the receptionist. At this point is where I recall something my grandparents always taught me - treat EVERYONE in a business like you would the most important person you could talk to. I have seen people lose job opportunities just by being rude to the receptionist - they remember these things, they are the ones who will report back to the creative director, AND they have better memories than elephants - they will remember you being rude and on the flipside, very polite.If you fail to talk to anyone higher up in the company hierarchy, then politely ask for their personal email and send your details through that means instead.When you do have that email address, and you go to send an email out, make sure that you have researched the company and you know what projects they have worked on - be complimentary but not over the top! Explain in the email why you would be such an asset to their company, make the email personal to each company, and attach a small example of your work, whether it be a consise portfolio, or just something fun that shows how creative you are.Visit some design companiesWhilst completing your degree, chances are there will be lots of design companies coming to speak to you, or giving you advice, or even helping out with interview practice. This is always an opportunity to find out more and to present yourself as someone who is enthusiastic and interested in what they do, and how you can learn off them. Ask them about the possibility of doing some unpaid work experience, it is all about getting your foot in the door! Most design companies will look for people to come in and experience what they do this way, just keep trying, but don’t ever hound a poor design company and beat them down into giving you a days placement!Most designers when they get their foot in the door like this it possibly will lead them further, if not with this company another - once companies can see you are being proactive in getting experience of real world design, then they are usually more interested in talking to you!And finally….There are many more avenues that you can take to help get you ahead in the industry, but I think that one of the best things that you can learn quite quickly is that just because your tutor tell you that you are an amazing designer and you keep getting firsts in all of your work, it does not make you the best candidate for a design job. Creative companies thrive on a good, positive and most importantly creative and hard working atmosphere, and if you come into their world as the ‘big-I-am’ most likely you will be leaving before you’ve even made your first round of coffees for everyone!Be humble, be pro-active, don’t try and be something you aren’t - design companies want designers that will help raise their profile and earn them money, not persistent headaches!Be actively pursuing all of these things throughout your design course, get work experience whenever you can, and build up these networks over a good amount of time - do not expect to try and do all this networking at your final show! Chances are you will have had too many sleepless nights and glasses of wine to make any coherent sense! Utilise all of your time throughout your course to gain the best and most rounded experience and never ever give up, because it is usually when all looks lost that the best thing will come along! Again I hope all this helps in someway to someone! The post is photo reply enabled too - so show us your designs!!! For more design articles and advice follow us here at Design Lecturer to get an insight and any advice you may need! Jumping on the Brand Wagon!So, every potential designer gets to that dreaded point where we have to take on that difficult client. You know the one I mean, bad tempered, foul mouthed, indecisive, the worlds biggest critic, never happy….. Yes, that shitty client called yourself! You could have a client list of all the most indecisive people in the world, and yet still we are our own worst enemy when it comes to branding ourselves. Most designers need an identity when dealing with freelance work, or even to utilise in your portfolio or website. It gives you a more professional look and a good brand can tell creative agencies or PR agency just how well they can sell your services to clients. I went for years without facing up to the fact that I needed a brand. I eventually needed one quickly for some potential freelance work, and I just went bowling in and came out six hours later with about half a dozen A3 sheets of scribbles and ideas and going WHY DID I START THIS?! Eventually at the end of it all, it was my playing around with type rather than fiddling about with some sort of icon or monogram which I was trying to do. I over thought the situation, and forgot what I hold dearest in design, typography and simplicity. (Although one can argue that i’m quite a simple person anyway so it represents me incredibly well!) So this all begs the question - what do I need to consider when i’m jumping on the ‘brand’ wagon? Design for yourself. You aren’t designing for another designer necessarily, but it is your brand, you want to show off every bell and whistle of design you know - but don’t! Instead approach the project as if it were for any other client, sit down list down what represents your design style and what you stand for as a designer. Clean simple branding rather than avant-garde design will not offend other designers, and won’t alienate other companies that may want to work with you! Listen to other people. Collaborate with other friends that are both designers and non-designers, talk them through your ideas and concepts - tell them to be honest. Friends love this because they never get the opportunity to say something you do is shit, and other designers will give you straight honest critique, but will probably help you with constructive criticism. You want people to understand your brand, and that it connects to you. Listen to other people part 2: Listen Harder. Being your own branding you tend to end up working too close to it and you clutch it to your bosom never wanting to hear it doesn’t look right. You basically lose all objectivity! Talk to your lecturers, other professionals you have encountered, or other designers on your course - they will bring you back to reality and talk to you objectively about the design and how it may be improved. Putting off designing your brand in the good times. You have left uni and you have freelance work coming out of your ears? (Hey look, it’s that pig flying past again..) Even if everything is going amazingly well, maybe you work in a studio, it is still important for you to develop your own brand image. You never know when it is useful, even if it is just for your blog or your portfolio initially, there will be a need for it when you expect it least. Not developing your brand when you’re twiddling your thumbs. You aren’t getting any design work? Well perhaps this is the ideal time to show off your skills and design your brand! This can kick-start your creative process and sometimes it is the fact you don’t have that professional image is the reason why your calendar is so sparse of deadlines. Remember you most of the time have to spend money to make money. A new brand identity, some new business cards and a quick small website can do wonders for a designers self-esteem and gives you pride in your own work! Just Do It. A simple phrase we all know and associate with Nike, wherever we see or hear it. Now i’m not saying you need to have a catchy tagline (rather much the opposite!!) but you do need to have a consistency. Like any brand consistency is the key for it to work. Make sure you are using your brand in the same manner each time; size, colours, typefaces, layout, visual identity are all consistent! This gives you a much more professional look. But it doesn’t stop there; - answer emails - make sure you start to put a consistent footer with your details under your name, not a kiss, (it never goes down well with people in the upper echelons of the BBC take it from me…) Make phone calls, talk in a professional manner, leave your business cards with everyone - sometimes it is the person you least expect to get in touch about work imaginable! It is the hardest project for any designer or illustrator to design their own brand identity, but it really is an essential element for any successful designer. It isn’t an ego trip, it isn’t something that makes you an instant celebrity, but rather a method that you can present your professional self to other professionals. Don’t rush it, and garner as many opinions as your fragile designer ego can take, it is better to hear something is right or wrong before you go and have it splashed across business cards or the web, and hopefully your brand will give you pride and propulsion to expand your clientele.Then what?Ok, There are two essential things to have as a new designer looking for work: An online portfolio A physical portfolio Many designers are using Behance.net these days, and it is a really good way to show off their work. I would really reccommend setting up your Behance account with some of your work on - it gets a whole load of traffic, and you never know when a firm may come accross your work. However, there are thousands upon thousands of designers on there and it can be better to showcase your work by having your own unique website.If you aren’t good with web development tools, don’t go for something too flashy and all singing and dancing - most designers can get to grips with basic HTML (and if you don’t i’m sure you will have at least one friend who maybe able to help!) just let your work stand out and be the highlight! Just look at my website, i’m no web wizard, but it’s easy to navigate, shows off what I do well, and has a sprinkling of interesting elements.My first website I was dead proud of, but I heard from a second hand source a potential client had said “it looks nice, but it isn’t that interesting..” this made me re-think my website into what it is today - a simple bit of javascripting really made the design more interesting and other non-designers seem to appreciate little things like this; I mean, I’m not trying to impress other designers, i’m trying to entice potential freelance clients - as soon as you remember this designing becomes a lot easier! Other designers might like to show off how wonderful they are with beautiful Flash based websites, but if your client has to download the latest Flash player to view it, or is technically savvy and owns an iphone or an ipad (or even both!) they are going to be able to look at your site either! Remember you are designing for yourself first, then others.One thing these days some designers completely forget about is having a physical portfolio. The majority of the time having an online portfolio will be sufficient, but having a physical one to does no harm - and a lot of interviews for creative positions will expect you to bring along a physical portfolio.When making a physical portfolio, make sure it is a good format, diverse content and presented well. If you can see that an image is pixellated then chances are a creative director will too! Spend a little time and money to put together a clean and easy to understand portfolio - and remember, you are probably going to be judged on your weakest piece!Self promotion is key to your eventual success!You are a creative person, you have spent a lot of time widening your experience and design style, and most likely in the last year of your degree you will spend a bit of time looking at self promotion.Creating yourself a brand or an identity (like my Jamesydesign brand) it will enable you to guide your self promotion effectively. What you do for self promotion is really upto your creative avenue - if you are a typographer, utilising this skill in either your portfolio or promotional material you can send a creative firm will really help you stand out. Like all designers, creative firms really like nice things they can keep! I have stacks of packaging, postcards, zines, cut-out and keeps, toys, 3D glasses the list goes on - we are all creative magpies looking for the next shiny thing to catch our eye - in this case use it to your advantage and get yourself noticed!Use social media to your advantage!We all know the tales of how Facebook has ruined people’s careers with one set of drunken photos being added, and many people are scared to utilised social media sometimes when promoting themselves. I see social media as THE outstanding method to get positive attention, to both yourself and your work.Twitter is one of the most fantastic social platforms a designer can have. Things can go viral fast, you can direct your tweets towards people, you can follow design firms and designers you both admire and have aspirations to work with. Mention them in tweets, but DO NOT twitter stalk them, ever. Directing one or two tweets here and there is great, but if you constantly direct tweets to them you run the risk of seeming really desperate. Tweet fellow student designers and build up a network of people, the last three major freelance projects I have undertaken have came from the result of people following my twitter account and seeing my work through that. (just remember if you are using twitter in this way, try to remember not to post things derogatory about companies etc - it’s a world of pain and can see you frozen out of a community quickly!)Making friends with design companiesBe proactive; find local companies that you think you would like to work with and that you think you can offer something positive to. If it is a larger company, it is probably best to phone them up first, and most likely you will speak to either a junior designer, or the receptionist. At this point is where I recall something my grandparents always taught me - treat EVERYONE in a business like you would the most important person you could talk to. I have seen people lose job opportunities just by being rude to the receptionist - they remember these things, they are the ones who will report back to the creative director, AND they have better memories than elephants - they will remember you being rude and on the flipside, very polite.If you fail to talk to anyone higher up in the company hierarchy, then politely ask for their personal email and send your details through that means instead.When you do have that email address, and you go to send an email out, make sure that you have researched the company and you know what projects they have worked on - be complimentary but not over the top! Explain in the email why you would be such an asset to their company, make the email personal to each company, and attach a small example of your work, whether it be a consise portfolio, or just something fun that shows how creative you are.Visit some design companiesWhilst completing your degree, chances are there will be lots of design companies coming to speak to you, or giving you advice, or even helping out with interview practice. This is always an opportunity to find out more and to present yourself as someone who is enthusiastic and interested in what they do, and how you can learn off them. Ask them about the possibility of doing some unpaid work experience, it is all about getting your foot in the door! Most design companies will look for people to come in and experience what they do this way, just keep trying, but don’t ever hound a poor design company and beat them down into giving you a days placement!Most designers when they get their foot in the door like this it possibly will lead them further, if not with this company another - once companies can see you are being proactive in getting experience of real world design, then they are usually more interested in talking to you!And finally….There are many more avenues that you can take to help get you ahead in the industry, but I think that one of the best things that you can learn quite quickly is that just because your tutor tell you that you are an amazing designer and you keep getting firsts in all of your work, it does not make you the best candidate for a design job. Creative companies thrive on a good, positive and most importantly creative and hard working atmosphere, and if you come into their world as the ‘big-I-am’ most likely you will be leaving before you’ve even made your first round of coffees for everyone!Be humble, be pro-active, don’t try and be something you aren’t - design companies want designers that will help raise their profile and earn them money, not persistent headaches!Be actively pursuing all of these things throughout your design course, get work experience whenever you can, and build up these networks over a good amount of time - do not expect to try and do all this networking at your final show! Chances are you will have had too many sleepless nights and glasses of wine to make any coherent sense! Utilise all of your time throughout your course to gain the best and most rounded experience and never ever give up, because it is usually when all looks lost that the best thing will come along! Again I hope all this helps in someway to someone! The post is photo reply enabled too - so show us your designs!!! For more design articles and advice follow us here at Design Lecturer to get an insight and any advice you may need! Jumping on the Brand Wagon!So, every potential designer gets to that dreaded point where we have to take on that difficult client. You know the one I mean, bad tempered, foul mouthed, indecisive, the worlds biggest critic, never happy….. Yes, that shitty client called yourself! You could have a client list of all the most indecisive people in the world, and yet still we are our own worst enemy when it comes to branding ourselves. Most designers need an identity when dealing with freelance work, or even to utilise in your portfolio or website. It gives you a more professional look and a good brand can tell creative agencies or PR agency just how well they can sell your services to clients. I went for years without facing up to the fact that I needed a brand. I eventually needed one quickly for some potential freelance work, and I just went bowling in and came out six hours later with about half a dozen A3 sheets of scribbles and ideas and going WHY DID I START THIS?! Eventually at the end of it all, it was my playing around with type rather than fiddling about with some sort of icon or monogram which I was trying to do. I over thought the situation, and forgot what I hold dearest in design, typography and simplicity. (Although one can argue that i’m quite a simple person anyway so it represents me incredibly well!) So this all begs the question - what do I need to consider when i’m jumping on the ‘brand’ wagon? Design for yourself. You aren’t designing for another designer necessarily, but it is your brand, you want to show off every bell and whistle of design you know - but don’t! Instead approach the project as if it were for any other client, sit down list down what represents your design style and what you stand for as a designer. Clean simple branding rather than avant-garde design will not offend other designers, and won’t alienate other companies that may want to work with you! Listen to other people. Collaborate with other friends that are both designers and non-designers, talk them through your ideas and concepts - tell them to be honest. Friends love this because they never get the opportunity to say something you do is shit, and other designers will give you straight honest critique, but will probably help you with constructive criticism. You want people to understand your brand, and that it connects to you. Listen to other people part 2: Listen Harder. Being your own branding you tend to end up working too close to it and you clutch it to your bosom never wanting to hear it doesn’t look right. You basically lose all objectivity! Talk to your lecturers, other professionals you have encountered, or other designers on your course - they will bring you back to reality and talk to you objectively about the design and how it may be improved. Putting off designing your brand in the good times. You have left uni and you have freelance work coming out of your ears? (Hey look, it’s that pig flying past again..) Even if everything is going amazingly well, maybe you work in a studio, it is still important for you to develop your own brand image. You never know when it is useful, even if it is just for your blog or your portfolio initially, there will be a need for it when you expect it least. Not developing your brand when you’re twiddling your thumbs. You aren’t getting any design work? Well perhaps this is the ideal time to show off your skills and design your brand! This can kick-start your creative process and sometimes it is the fact you don’t have that professional image is the reason why your calendar is so sparse of deadlines. Remember you most of the time have to spend money to make money. A new brand identity, some new business cards and a quick small website can do wonders for a designers self-esteem and gives you pride in your own work! Just Do It. A simple phrase we all know and associate with Nike, wherever we see or hear it. Now i’m not saying you need to have a catchy tagline (rather much the opposite!!) but you do need to have a consistency. Like any brand consistency is the key for it to work. Make sure you are using your brand in the same manner each time; size, colours, typefaces, layout, visual identity are all consistent! This gives you a much more professional look. But it doesn’t stop there; - answer emails - make sure you start to put a consistent footer with your details under your name, not a kiss, (it never goes down well with people in the upper echelons of the BBC take it from me…) Make phone calls, talk in a professional manner, leave your business cards with everyone - sometimes it is the person you least expect to get in touch about work imaginable! It is the hardest project for any designer or illustrator to design their own brand identity, but it really is an essential element for any successful designer. It isn’t an ego trip, it isn’t something that makes you an instant celebrity, but rather a method that you can present your professional self to other professionals. Don’t rush it, and garner as many opinions as your fragile designer ego can take, it is better to hear something is right or wrong before you go and have it splashed across business cards or the web, and hopefully your brand will give you pride and propulsion to expand your clientele.Then what?Ok, There are two essential things to have as a new designer looking for work: An online portfolio A physical portfolio Many designers are using Behance.net these days, and it is a really good way to show off their work. I would really reccommend setting up your Behance account with some of your work on - it gets a whole load of traffic, and you never know when a firm may come accross your work. However, there are thousands upon thousands of designers on there and it can be better to showcase your work by having your own unique website.If you aren’t good with web development tools, don’t go for something too flashy and all singing and dancing - most designers can get to grips with basic HTML (and if you don’t i’m sure you will have at least one friend who maybe able to help!) just let your work stand out and be the highlight! Just look at my website, i’m no web wizard, but it’s easy to navigate, shows off what I do well, and has a sprinkling of interesting elements.My first website I was dead proud of, but I heard from a second hand source a potential client had said “it looks nice, but it isn’t that interesting..” this made me re-think my website into what it is today - a simple bit of javascripting really made the design more interesting and other non-designers seem to appreciate little things like this; I mean, I’m not trying to impress other designers, i’m trying to entice potential freelance clients - as soon as you remember this designing becomes a lot easier! Other designers might like to show off how wonderful they are with beautiful Flash based websites, but if your client has to download the latest Flash player to view it, or is technically savvy and owns an iphone or an ipad (or even both!) they are going to be able to look at your site either! Remember you are designing for yourself first, then others.One thing these days some designers completely forget about is having a physical portfolio. The majority of the time having an online portfolio will be sufficient, but having a physical one to does no harm - and a lot of interviews for creative positions will expect you to bring along a physical portfolio.When making a physical portfolio, make sure it is a good format, diverse content and presented well. If you can see that an image is pixellated then chances are a creative director will too! Spend a little time and money to put together a clean and easy to understand portfolio - and remember, you are probably going to be judged on your weakest piece!Self promotion is key to your eventual success!You are a creative person, you have spent a lot of time widening your experience and design style, and most likely in the last year of your degree you will spend a bit of time looking at self promotion.Creating yourself a brand or an identity (like my Jamesydesign brand) it will enable you to guide your self promotion effectively. What you do for self promotion is really upto your creative avenue - if you are a typographer, utilising this skill in either your portfolio or promotional material you can send a creative firm will really help you stand out. Like all designers, creative firms really like nice things they can keep! I have stacks of packaging, postcards, zines, cut-out and keeps, toys, 3D glasses the list goes on - we are all creative magpies looking for the next shiny thing to catch our eye - in this case use it to your advantage and get yourself noticed!Use social media to your advantage!We all know the tales of how Facebook has ruined people’s careers with one set of drunken photos being added, and many people are scared to utilised social media sometimes when promoting themselves. I see social media as THE outstanding method to get positive attention, to both yourself and your work.Twitter is one of the most fantastic social platforms a designer can have. Things can go viral fast, you can direct your tweets towards people, you can follow design firms and designers you both admire and have aspirations to work with. Mention them in tweets, but DO NOT twitter stalk them, ever. Directing one or two tweets here and there is great, but if you constantly direct tweets to them you run the risk of seeming really desperate. Tweet fellow student designers and build up a network of people, the last three major freelance projects I have undertaken have came from the result of people following my twitter account and seeing my work through that. (just remember if you are using twitter in this way, try to remember not to post things derogatory about companies etc - it’s a world of pain and can see you frozen out of a community quickly!)Making friends with design companiesBe proactive; find local companies that you think you would like to work with and that you think you can offer something positive to. If it is a larger company, it is probably best to phone them up first, and most likely you will speak to either a junior designer, or the receptionist. At this point is where I recall something my grandparents always taught me - treat EVERYONE in a business like you would the most important person you could talk to. I have seen people lose job opportunities just by being rude to the receptionist - they remember these things, they are the ones who will report back to the creative director, AND they have better memories than elephants - they will remember you being rude and on the flipside, very polite.If you fail to talk to anyone higher up in the company hierarchy, then politely ask for their personal email and send your details through that means instead.When you do have that email address, and you go to send an email out, make sure that you have researched the company and you know what projects they have worked on - be complimentary but not over the top! Explain in the email why you would be such an asset to their company, make the email personal to each company, and attach a small example of your work, whether it be a consise portfolio, or just something fun that shows how creative you are.Visit some design companiesWhilst completing your degree, chances are there will be lots of design companies coming to speak to you, or giving you advice, or even helping out with interview practice. This is always an opportunity to find out more and to present yourself as someone who is enthusiastic and interested in what they do, and how you can learn off them. Ask them about the possibility of doing some unpaid work experience, it is all about getting your foot in the door! Most design companies will look for people to come in and experience what they do this way, just keep trying, but don’t ever hound a poor design company and beat them down into giving you a days placement!Most designers when they get their foot in the door like this it possibly will lead them further, if not with this company another - once companies can see you are being proactive in getting experience of real world design, then they are usually more interested in talking to you!And finally….There are many more avenues that you can take to help get you ahead in the industry, but I think that one of the best things that you can learn quite quickly is that just because your tutor tell you that you are an amazing designer and you keep getting firsts in all of your work, it does not make you the best candidate for a design job. Creative companies thrive on a good, positive and most importantly creative and hard working atmosphere, and if you come into their world as the ‘big-I-am’ most likely you will be leaving before you’ve even made your first round of coffees for everyone!Be humble, be pro-active, don’t try and be something you aren’t - design companies want designers that will help raise their profile and earn them money, not persistent headaches!Be actively pursuing all of these things throughout your design course, get work experience whenever you can, and build up these networks over a good amount of time - do not expect to try and do all this networking at your final show! Chances are you will have had too many sleepless nights and glasses of wine to make any coherent sense! Utilise all of your time throughout your course to gain the best and most rounded experience and never ever give up, because it is usually when all looks lost that the best thing will come along! Again I hope all this helps in someway to someone! The post is photo reply enabled too - so show us your designs!!! For more design articles and advice follow us here at Design Lecturer to get an insight and any advice you may need!

Jumping on the Brand Wagon!
So, every potential designer gets to that dreaded point where we have to take on that difficult client. You know the one I mean, bad tempered, foul mouthed, indecisive, the worlds biggest critic, never happy…..

Yes, that shitty client called yourself!

You could have a client list of all the most indecisive people in the world, and yet still we are our own worst enemy when it comes to branding ourselves. Most designers need an identity when dealing with freelance work, or even to utilise in your portfolio or website. It gives you a more professional look and a good brand can tell creative agencies or PR agency just how well they can sell your services to clients.

I went for years without facing up to the fact that I needed a brand. I eventually needed one quickly for some potential freelance work, and I just went bowling in and came out six hours later with about half a dozen A3 sheets of scribbles and ideas and going WHY DID I START THIS?!


Eventually at the end of it all, it was my playing around with type rather than fiddling about with some sort of icon or monogram which I was trying to do. I over thought the situation, and forgot what I hold dearest in design, typography and simplicity. (Although one can argue that i’m quite a simple person anyway so it represents me incredibly well!)


So this all begs the question - what do I need to consider when i’m jumping on the ‘brand’ wagon?


It is the hardest project for any designer or illustrator to design their own brand identity, but it really is an essential element for any successful designer. It isn’t an ego trip, it isn’t something that makes you an instant celebrity, but rather a method that you can present your professional self to other professionals.


Don’t rush it, and garner as many opinions as your fragile designer ego can take, it is better to hear something is right or wrong before you go and have it splashed across business cards or the web, and hopefully your brand will give you pride and propulsion to expand your clientele.

Then what?

Ok,

There are two essential things to have as a new designer looking for work:


Many designers are using Behance.net these days, and it is a really good way to show off their work. I would really reccommend setting up your Behance account with some of your work on - it gets a whole load of traffic, and you never know when a firm may come accross your work. However, there are thousands upon thousands of designers on there and it can be better to showcase your work by having your own unique website.

If you aren’t good with web development tools, don’t go for something too flashy and all singing and dancing - most designers can get to grips with basic HTML (and if you don’t i’m sure you will have at least one friend who maybe able to help!) just let your work stand out and be the highlight!

Just look at my website, i’m no web wizard, but it’s easy to navigate, shows off what I do well, and has a sprinkling of interesting elements.

My first website I was dead proud of, but I heard from a second hand source a potential client had said “it looks nice, but it isn’t that interesting..” this made me re-think my website into what it is today - a simple bit of javascripting really made the design more interesting and other non-designers seem to appreciate little things like this; I mean, I’m not trying to impress other designers, i’m trying to entice potential freelance clients - as soon as you remember this designing becomes a lot easier!

Other designers might like to show off how wonderful they are with beautiful Flash based websites, but if your client has to download the latest Flash player to view it, or is technically savvy and owns an iphone or an ipad (or even both!) they are going to be able to look at your site either! Remember you are designing for yourself first, then others.

One thing these days some designers completely forget about is having a physical portfolio. The majority of the time having an online portfolio will be sufficient, but having a physical one to does no harm - and a lot of interviews for creative positions will expect you to bring along a physical portfolio.

When making a physical portfolio, make sure it is a good format, diverse content and presented well. If you can see that an image is pixellated then chances are a creative director will too!

Spend a little time and money to put together a clean and easy to understand portfolio - and remember, you are probably going to be judged on your weakest piece!

Self promotion is key to your eventual success!

You are a creative person, you have spent a lot of time widening your experience and design style, and most likely in the last year of your degree you will spend a bit of time looking at self promotion.

Creating yourself a brand or an identity (like my Jamesydesign brand) it will enable you to guide your self promotion effectively.

What you do for self promotion is really upto your creative avenue - if you are a typographer, utilising this skill in either your portfolio or promotional material you can send a creative firm will really help you stand out.

Like all designers, creative firms really like nice things they can keep! I have stacks of packaging, postcards, zines, cut-out and keeps, toys, 3D glasses the list goes on - we are all creative magpies looking for the next shiny thing to catch our eye - in this case use it to your advantage and get yourself noticed!

Use social media to your advantage!

We all know the tales of how Facebook has ruined people’s careers with one set of drunken photos being added, and many people are scared to utilised social media sometimes when promoting themselves. I see social media as THE outstanding method to get positive attention, to both yourself and your work.

Twitter is one of the most fantastic social platforms a designer can have. Things can go viral fast, you can direct your tweets towards people, you can follow design firms and designers you both admire and have aspirations to work with. Mention them in tweets, but DO NOT twitter stalk them, ever. Directing one or two tweets here and there is great, but if you constantly direct tweets to them you run the risk of seeming really desperate. Tweet fellow student designers and build up a network of people, the last three major freelance projects I have undertaken have came from the result of people following my twitter account and seeing my work through that. (just remember if you are using twitter in this way, try to remember not to post things derogatory about companies etc - it’s a world of pain and can see you frozen out of a community quickly!)

Making friends with design companies

Be proactive; find local companies that you think you would like to work with and that you think you can offer something positive to. If it is a larger company, it is probably best to phone them up first, and most likely you will speak to either a junior designer, or the receptionist. At this point is where I recall something my grandparents always taught me - treat EVERYONE in a business like you would the most important person you could talk to. I have seen people lose job opportunities just by being rude to the receptionist - they remember these things, they are the ones who will report back to the creative director, AND they have better memories than elephants - they will remember you being rude and on the flipside, very polite.

If you fail to talk to anyone higher up in the company hierarchy, then politely ask for their personal email and send your details through that means instead.

When you do have that email address, and you go to send an email out, make sure that you have researched the company and you know what projects they have worked on - be complimentary but not over the top! Explain in the email why you would be such an asset to their company, make the email personal to each company, and attach a small example of your work, whether it be a consise portfolio, or just something fun that shows how creative you are.

Visit some design companies

Whilst completing your degree, chances are there will be lots of design companies coming to speak to you, or giving you advice, or even helping out with interview practice.

This is always an opportunity to find out more and to present yourself as someone who is enthusiastic and interested in what they do, and how you can learn off them. Ask them about the possibility of doing some unpaid work experience, it is all about getting your foot in the door!

Most design companies will look for people to come in and experience what they do this way, just keep trying, but don’t ever hound a poor design company and beat them down into giving you a days placement!

Most designers when they get their foot in the door like this it possibly will lead them further, if not with this company another - once companies can see you are being proactive in getting experience of real world design, then they are usually more interested in talking to you!

And finally….

There are many more avenues that you can take to help get you ahead in the industry, but I think that one of the best things that you can learn quite quickly is that just because your tutor tell you that you are an amazing designer and you keep getting firsts in all of your work, it does not make you the best candidate for a design job. Creative companies thrive on a good, positive and most importantly creative and hard working atmosphere, and if you come into their world as the ‘big-I-am’ most likely you will be leaving before you’ve even made your first round of coffees for everyone!

Be humble, be pro-active, don’t try and be something you aren’t - design companies want designers that will help raise their profile and earn them money, not persistent headaches!

Be actively pursuing all of these things throughout your design course, get work experience whenever you can, and build up these networks over a good amount of time - do not expect to try and do all this networking at your final show!

Chances are you will have had too many sleepless nights and glasses of wine to make any coherent sense! Utilise all of your time throughout your course to gain the best and most rounded experience and never ever give up, because it is usually when all looks lost that the best thing will come along!

Again I hope all this helps in someway to someone!

The post is photo reply enabled too - so show us your designs!!!

For more design articles and advice follow us here at Design Lecturer to get an insight and any advice you may need!

oceansandantlers: Doing a load of branding lately. i suck balls at it but oh well. jamesydesign: This is really a nice concept, it would have been great to see more of the pretzel defined within it, like working to modify the typography or creating your own typography to complement the thinking behind the design. Working with the typography of the name looking how it was aligned or stacked may also bring a different feel to the logo too! Corporate branding doesn’t always have to be pictograms or boring, and I think this works nicely!

oceansandantlers:

Doing a load of branding lately. i suck balls at it but oh well.

jamesydesign:

This is really a nice concept, it would have been great to see more of the pretzel defined within it, like working to modify the typography or creating your own typography to complement the thinking behind the design.

Working with the typography of the name looking how it was aligned or stacked may also bring a different feel to the logo too!

Corporate branding doesn’t always have to be pictograms or boring, and I think this works nicely!

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